We are extremely proud to announce our charity partnership with the Ocean Regeneration Foundation.

Since the very beginning of the Urban Veda journey, we have made a conscious effort to create our Ayurvedic inspired products in an eco-friendly and sustainable manner. We use only Post-Consumer Recycled plastic bottles; and 100% recyclable packaging materials; and are forever finding new ways to reduce our plastic use. We therefore wholeheartedly share Ocean Generation’s vision and aim to support them in every way we can.

Ocean Regenerations Foundation

Founded by Jo Ruxton and Sonja Norma in 2009; Ocean Regenerations Foundation is the first charity based in the UK to focus on ocean plastic pollution. The foundation’s vision is to be part of the solution to plastic pollution by changing the world’s attitude towards plastic, within a generation.

“We were first introduced to Ocean Regenerations at an event where Jo Ruxton was speaking about the journey she and her team went on, to create the documentary A Plastic Ocean. She blew us away. “The plastic straw we use to sip on our drinks will still be somewhere on this planet when our children’s, children are alive.” she said. Instantly from that moment, we knew we had to do something to support their message. By partnering with Ocean Regenerations, we hope to help raise awareness of the plastic pollution issue; to create a cleaner future for when our children’s children are alive.” – Tanya Mya Shah, Brand Director.

We are proud to announce we will be donating 10% of our online sales to the charity; and we hope to spread the word and help create a cleaner environment for the future generations by doing so.

If you haven’t already, please do take the time to watch A Plastic Ocean on Netflix; produced and created by Jo herself; which shows just how bad plastic is polluting every corner of our planet.